Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …

point of the process, but places in its center creation and innovation as very important instruments of marketing …. Considering that creation and innovation are the central elements of knowledge-based economy, we believe that lateral marketing is … specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …

Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …

Noi forme de marketing si publicitate online se impun si transforma cu din ce in ce mai mare viteza marketingul …

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …

marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …