English Abstract: Public nstitutions are more and more required touse the new communication paradigm brought by the so-called web 2.0, in which a big role is played by social networks. In this paper, we analyzed the Facebook accounts of the Romanian Counties Capital Cities, plus those of the 6...

The main objective of the present approach is, first of all, to analyse the "transaction costs" concept and then to prove scientifically the relation transaction costs – institutions.

In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...

The final of the XX-th century and the beginning of the XXI-st constitutes a period of deep changes in human resources management at European level. Decreasing the population number, especially the active population, reducing the masculine labour force rate, decreasing the number of young...

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

Regional development is a complex process which supports each territory in building its future on the basis of its own territorial capital and, thus, contributing to reducing disparities between different geographical areas. Regional development policy is a set of planned measures, promoted by...