The behaviour of the economic agent – customer is a rational type of behaviour in order to maximize the satisfaction achieved through the use of commodities. In order to determine a rational behaviour, we start from the premise that every costumer has complete and accurate information on: the...

In mod traditional, standardele internationale din domeniul calitatii, nu favorizau implementarea sistemelor de management al calitatii in intreprinderile de dimensiuni reduse, date fiind dificultatile cu care se confruntau aceste organizatii in realizarea unui numar ridicat de documente, precum...

In the functional market economy, due to the intense competition, the service suppliers are forced to consider, as far as utility and the tariff of the services are concerned, the needs, requests and expectations of the consumers. This fact is imposed with necessity because the consumers are...