Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

Multinational corporations’ competitiveness is an extremely complex notion due to the fact that at the present moment this sort of companies represents continuously moving economic entities given the internationalisation process and the swift to using global strategies.