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The ideas have a fundamental importance for world’s destiny.
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E-commerce is one of the most growing phenomena of our days. The paper reveals the ethics argument in e-commerce along … with its elements that must be found in web sites. Ethics becomes more and more important in commercial transactions next …
Persistent link: https://www.econbiz.de/10005797625
Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale...
Persistent link: https://www.econbiz.de/10005812900
Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...
Persistent link: https://www.econbiz.de/10009148953