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Valorile culturale şi morale - determinanţi ai satisfacţiei în consumul turistic

Ţigu, Gabriela; Ţuclea, Claudia Elena - In: Amfiteatru economic : an economic and business research … 10 (2008) 23, pp. 30-35

Persistent link: https://www.econbiz.de/10008648509

De la teoria relativităţii la relativizarea teoriei: moştenirea neoclasică

Cosmin, Marinescu - In: Revista OEconomica (2007) 02

The ideas have a fundamental importance for world’s destiny.

Persistent link: https://www.econbiz.de/10008464223

Ethical aspects in electronic commerce

Nicodim, Liliana - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 179-182

E-commerce is one of the most growing phenomena of our days. The paper reveals the ethics argument in e-commerce along … with its elements that must be found in web sites. Ethics becomes more and more important in commercial transactions next …

Persistent link: https://www.econbiz.de/10005797625

Rolul eticii in deciziile de marketing

Vranceanu, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 28-37

Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale...

Persistent link: https://www.econbiz.de/10005812900

Etica in publicitate: o cercetare asupra perceptiei consumatorilor

Tuica, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 71-79

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...

Persistent link: https://www.econbiz.de/10009148953