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Succes on the International Market Depends on Brand Strategy

Danciu, Victor - In: Theoretical and Applied Economics 8(503) (2006) 8(503), pp. 37-44

Brand strategy is vital for the succes of the company on the international market. Identity and positionning are … critical in order to develop a succesufull brand strategy. These two very important dimensions of any strategy of brand are … field of the company and the differentiation over existing brands. In its turn, the extension of the brand is a strategic …

Persistent link: https://www.econbiz.de/10005087783

Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Persistent link: https://www.econbiz.de/10005812898

Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing

Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Persistent link: https://www.econbiz.de/10005162795

Branding in the Companies of the Hospitality Industry

Toma, Sorin George - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 125-128

brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every …

Persistent link: https://www.econbiz.de/10005453833

A Statistical Approach to Brand Positioning

Isaic-Maniu, Alexandru; Voda, Viorel Gh. - In: Management & Marketing 2 (2007) 2

In this work, we discuss the concept of brand and, after a brief presentation of the origins of it and its relationship …

Persistent link: https://www.econbiz.de/10005115517