This article describes the impact of cultural dimensions on the four marketing mix variables (product, price, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix variables which are seen as dependent variables. This...

An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical...

After the second World War, the classic supermarket innovated with the introduction of self service. Since then the notions of „supermarket” and „self-service” have become synonymous in the mind of large sections of the population. The corner shops have, in the mean time, developed into...

The two main pillars of the knowledge society are Education Pillar and Research – Development – Innovation Pillar. In this paper, I analyze how knowledge society can be faster implemented in Romania. In this moment, the diagnose shows lack of compatibility between the Romanian society and...

Cognitive economics is the main pillar of the knowledge society. The concepts of cognition, evolution, interaction and institution should be considered in the comprehensive vision. In this paper, I promote the cognitive economics like consensual science. The compatibility between the Romanian...