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Cost Quality Management
Gordana, Vitanova; Spaseska, Tatjana - In: Annals - Economy Series 1 (2009) May, pp. 141-146
and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while … such goods create reputation with the particular brand. The perfect control system is necessary to achieve a high quality … product, which the cost quality management is considered to be an indispensable part in. The cost quality is nevertheless …
Persistent link: https://www.econbiz.de/10008459913
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Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II)
TOPALA, Carmen-Loredana - In: Economia. Seria Management 10 (2007) 1, pp. 74-80
In an attempt to stay on the market in a more and more competitive environment, banks turn to classifying clients in behavioral types and consequently adapt their offer, their dialogue and negotiation techniques and also their selling tactics. The final goal is to maintain and attract a market...
Persistent link: https://www.econbiz.de/10005088327
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Modern Approaches of the Banking Services in Knowledge Based Economy
ZAMFIR, Andreea - In: Economia. Seria Management 10 (2007) 2, pp. 146-158
Nowadays, the unprecedented development of the information and communication technologies generates profound and irreversible changes of the entire society. Because of its specific characteristic features, the banking services’ field is one of the most dynamic sectors in the economy....
Persistent link: https://www.econbiz.de/10005590745
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De La Managementul Relaţiilor Cu Clienţii, La Platforma De Interacţiune a Statului Cu Cetăţenii (From Customer Relationship Management, to Interaction Platform between State and Ci...
Bija, Suzana Monica - 2015
management is to provide high quality services to citizens, involving lower taxes for contributors, using efficiently the …
Persistent link: https://www.econbiz.de/10013014144
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Techniques of comparative analysis regarding commercial websites
Micu, Angela Eliza; Micu, Adrian - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 183-189
Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...
Persistent link: https://www.econbiz.de/10005200641
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New style in comunication: consumer-generated media
Negrea, Mihai Teodor - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 121-127
The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139
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Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities
Stanciulescu, Gabriela Cecilia - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 9-9
In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...
Persistent link: https://www.econbiz.de/10005151165
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The impact of information technology on the Romanian markets and e-commerce
Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178
The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...
Persistent link: https://www.econbiz.de/10005151185
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Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
Grigorica, Mihaela; Elis, Isa; Ionescu, Andreea - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 88-101
In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...
Persistent link: https://www.econbiz.de/10009246640
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Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei
Constantinescu, Mihaela - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 68-78
Ne aflam intr-o era informationala, in care luarea deciziilor se bazeaza pe numarul si acuratetea informatiilor detinute, astfel ca lipsa acestora sau obtinerea unor informatii incorecte poate duce la implementarea unor decizii strategice eronate cu repercusiuni majore asupra activitatii...
Persistent link: https://www.econbiz.de/10009246641