At the global level, developed Western economies experienced a migration from agriculture- and production--based economies to a service-based economy. Starting with 1990, world economy entered a new stage, the informational age, which brought an intense growth of the tertiary domain. This...

The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...

The crisis is a system that have its self-destructing cycles. The event supplies itself from its environment. It generates perturbations at all levels. In our days, the crisis (of the economy, of culture, of ideology, of values, of conscience, of organizations) becomes a daily state, a reference...

This paper theoretically explores the considerations and reasons for choosing to become entrepreneurs. Both the rewards (achievement, freedom, power) and difficulties outlining the lifestyle of the entrepreneur are presented. Furthermore, myths and realities about entrepreneurs are presented ,...