Serviciile aeriene reprezinta un segment al economiei globale extrem de sensibil la fluctuatiile economiei mondiale, fiind asociat de catre un segment important de utilizatori ca un serviciu de transport de lux. In acest context, pierderile generate de fluctuatiile frecvente ale economiei...

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...