Adrian, LUPU - In: Economia. Seria Management 12 (2009) 1 Special, pp. 68-79
Taking account of the actual economic conditions, the new dimensions of innovation, many factors are equally important … in producing a position of success. The goal of much of business strategy is to achieve a sustainable competitive …. Competitive advantage is the result of a strategy capable of helping a firm to maintain and sustain a favourable market position …