In an attempt to stay on the market in a more and more competitive environment, banks turn to classifying clients in behavioral types and consequently adapt their offer, their dialogue and negotiation techniques and also their selling tactics. The final goal is to maintain and attract a market...

Central and Eastern Europe economic environments witness some changes that took place in the competitive environment, but also within the economic systems, as a consequence of the structural changes that took place especially after 1989, considered to be a decisive year for the economies from...

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

The logistics of the company is a challenge and in the same time a necessity for its introduction the management activity, which in our opinion means more than the simple supply with merchandise of the means due to the fact that the manager of the company ,that has logistics problems, must know...

In a dynamic competitive economy the investment option supposes the selection of the investment projects upon different criteria. The investments’ typology directly determines the investment decision and, implicitly, these option criteria.

Logistics management has always been critical for business competitiveness. Companies are trying to make their activity more efficient by reducing costs for storing and transportation. Also they want to be able to respond more rapidly to customer needs by implementing a delivery system that can...

The Romanian economy goes through a stage of economic unbalances. In this context, the necessity generated by psychological and practical reasons to understand and draft ideas concerning the future behaviour of economic systems such as to overrun the actual condition of our country economy...