This paper presents a few general considerations regarding the SAPARD Program (Agriculture and Rural Development Special Preaccession Program). The SAPARD Program represent one of the three European Union financial instruments (ISPA, PHARE and SAPARD) assisting candidate countries to prepare...

The paper mainly aims at defining strategic industries, establishing selection criteria and pointing out opportunities for the implementation of policies specific to market economies for promoting these industries.

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...