During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...

In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...

Standardele din ce in ce mai ridicate si dinamica pietei au determinat universitatile sa-si regandeasca strategiile, pentru a ramane competitive. Studentii au ajuns in postura de a alege institutiile in functie de preferinte. In aceste conditii, opinia studentilor este fundamentala pentru...

E-commerce development gives impulse to the process of globalization by exceeding the barriers of the traditional commerce. An E-commerce site can be used by the firms and consumers having an Internet connection from all over the world. E-commerce has two main components: the...

Supply chain management SCM is the integration and management of supply chain organizations and activities through collaboration, effective business processes and high levels of information sharing. The supply chain concept has become a concern due to global competition and increasing customer...