Market economy is characterized at a time, among others, by the existence of twopartners, so that one has some money, a certain amount of capital, and one needs money. The first has money and wants to capitalize on them as possible, and the second wants to enter into possession of a capital base...

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...