Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

Regional development is a complex process which supports each territory in building its future on the basis of its own territorial capital and, thus, contributing to reducing disparities between different geographical areas. Regional development policy is a set of planned measures, promoted by...

The final of the XX-th century and the beginning of the XXI-st constitutes a period of deep changes in human resources management at European level. Decreasing the population number, especially the active population, reducing the masculine labour force rate, decreasing the number of young...

Improving the performance of public sector is the goal that is high on the policy agenda in almost all industrialized countries. Policy makers in individual countries are increasingly aware of the need to know how they are doing relative to the competition. But, the measuring public performance...

Bucharest, the most important city of Romania with almost 2,5 millions of citizen and 800.000 cars, represent not only the Romanian capitale but the most pollutant city due to the road traffic.