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Teoria comunicarii spune ca, in ziua de astazi, la baza comportamentului consumatorului de produse si servicii stau motivele emotionale, acestea castigand teren in fata motivelor rationale. Se intalneste acest fenomen deoarece tehnologiile de realizare a produselor si de prestare a serviciilor...

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pass off the rationality of optimality and to enter the rationality of sustainability. Each of these suggestions (explicit … evolutive processes are going, and to think, with more maturity, to the way in which the human rationality could answer the …

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