Rationality and emotionality of sponsorship negotiations : managerial approaches to sponsorship decision-making
Year of publication: |
2019
|
---|---|
Authors: | Stieler, Maximilian ; Germelmann, Claas Christian ; Walliser, Björn |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 6, p. 44-51
|
Subject: | Emotion | Sponsoring | Sponsorship | Entscheidung | Decision | Rationalität | Rationality | Führungskräfte | Managers |
-
"I feel and think, therefore I am" : an Affect-Cognitive Theory of management decisions
Cristofaro, Matteo, (2020)
-
Management in der Hypermoderne : Kontingenz und Entscheidung
Ortmann, Günther, (2009)
-
The interplay between intuition and rationality in strategic decision making : a paradox perspective
Calabretta, Giulia, (2017)
- More ...
-
Stieler, Maximilian, (2019)
-
Held, Johanna, (2017)
-
Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian, (2018)
- More ...