The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading...

The logistics information system is part of the information system of the organization that is integrated in the supply chain and is correlated with the partner organizations. An effective logistics information system ensures communication on two levels, between organizations and within the...

Supply Chain Execution (SCE) software solutions represent an attractive market for both application providers and users. The paper refers to the characteristics of the SCE market and focuses on the warehouse management systems (WMS). The main features and functions of the WMS are addressed. The...

The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the...

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

In an attempt to stay on the market in a more and more competitive environment, banks turn to classifying clients in behavioral types and consequently adapt their offer, their dialogue and negotiation techniques and also their selling tactics. The final goal is to maintain and attract a market...

Romanian Abstract: Comunicarea rezultatelor evaluării este esențială pentru un proiect sau program, întrucât poate ridica sau reduce valoarea acestuia în fața partenerilor și a publicului larg. Rolul comunicării în acest proces este de a construi o relație între actorii implicați,...

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...