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After the second World War, the classic supermarket innovated with the introduction of self service. Since then the notions of „supermarket” and „self-service” have become synonymous in the mind of large sections of the population. The corner shops have, in the mean time, developed into...
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Internetul a schimbat felul in care marketer-ii abordeaza consumatorii, a deschis noi oportunitati pentru cumparatori de a se informa, de a-si exprima interesele si de a comunica. Astazi, sute de milioane de utilizatori ai internetului folosesc mii de website-uri sociale pentru a pastra legatura...
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This article presents the main instruments of the “management of innovation” from the Lisbon Strategy perspective …
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Innovation is reshaping the corporate culture of organizations in this present age of competency and service legacy …. Innovation in services is getting recognition from the top executives due to its strategic importance and globalizes competition …, which has escalated the demand of better change and adoption of best practices through change in processes. Innovation has …
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