Romanian Abstract: Cercetarea are ca obiectiv analiza situației asistentelor medicale din unitățile sanitare publice centrată pe câțiva indicatori esențiali ai calității vieții profesionale: timpul de muncă, salarizarea, evoluția în carieră. În subsidiar, cercetarea sociologică a...

Romanian Abstract: Cercetarea are la bază un chestionar aplicat online, prin recurs la bazele de date cu medici ale Centrului de Cercetare și Dezvoltare Socială „Solidaritatea”,[1] la care s-a adăugat, cu valoare complementară, utilizarea canalelor de tip Facebook prin transmiterea...

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

The aim of this article is to present fundamental aspects of the concept of e-health. The article presents some e-health approaches covered in the international literature, and some examples of good practice which were developed over the years.

Health care systems are designed to meet the health care needs of target populations. There are a wide variety of health care systems around the world. In some countries, the health care system has evolved and has not been planned, whereas in others a concerted effort has been made by...

The complexity of indicator’s system derives from the very complexity of the health concept as defined by the World Health Organization that "Health is that state of good : physical, mental, social and consists not only in the absence of disease or infirmity". The indicators should cover both...

Sociological reflection on medicine and health is based, on the one hand, on the multidimensional reality of the „health" phenomenon and on the other hand, on the old sense of sociology which is, according to its founders, a science of welfare and human freedom. In this respect, the problems...

Investment process in the health sector presents some peculiarities because the purpose of investment is not economic one that could be evaluated in terms of benefits or value-added growth, but is a social little more difficult to assess quantitative. In these circumstances, the classic effect /...