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Simularea proceselor economice
Văduva, Ilie; Stoica, Marcel Dragos; Odăgescu, Ioan - 1983
Persistent link: https://www.econbiz.de/10000811021
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The Oreste’s Method in the Multicriteria’s Decision Process for the Management of Tourism Field
GIVESCU, Octavia - In: Economia. Seria Management 10 (2007) 1, pp. 37-51
During the decision process, one has to take into consideration more than one criterion, the alternative that meets as …, organizing distribution and advertising means are based on a series of decisions and the use of modern methods of the decision … alternative that meets as many criteria as possible, the “Oreste method” produces the order of the decision alternatives function …
Persistent link: https://www.econbiz.de/10005590750
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De La Managementul Relaţiilor Cu Clienţii, La Platforma De Interacţiune a Statului Cu Cetăţenii (From Customer Relationship Management, to Interaction Platform between State and Ci...
Bija, Suzana Monica - 2015
Romanian Abstract: Managementul relaţiilor cu clienţii se concentrează mai degrabă pe procesul de ”servire”, decât pe cel de ”vindere”, dar atât MRCE (managementul relaţiilor cu cetăţenii), cât şi MRCL (managementul relaţiilor cu clienţii), au la bază premisa conform...
Persistent link: https://www.econbiz.de/10013014144
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Techniques of comparative analysis regarding commercial websites
Micu, Angela Eliza; Micu, Adrian - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 183-189
Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...
Persistent link: https://www.econbiz.de/10005200641
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New style in comunication: consumer-generated media
Negrea, Mihai Teodor - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 121-127
The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139
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Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities
Stanciulescu, Gabriela Cecilia - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 9-9
In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...
Persistent link: https://www.econbiz.de/10005151165
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The impact of information technology on the Romanian markets and e-commerce
Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178
The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...
Persistent link: https://www.econbiz.de/10005151185
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Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
Grigorica, Mihaela; Elis, Isa; Ionescu, Andreea - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 88-101
In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...
Persistent link: https://www.econbiz.de/10009246640
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Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei
Constantinescu, Mihaela - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 68-78
Ne aflam intr-o era informationala, in care luarea deciziilor se bazeaza pe numarul si acuratetea informatiilor detinute, astfel ca lipsa acestora sau obtinerea unor informatii incorecte poate duce la implementarea unor decizii strategice eronate cu repercusiuni majore asupra activitatii...
Persistent link: https://www.econbiz.de/10009246641
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Comportamentul de cumparare organizational
Caescu, Stefan Claudiu - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 34-45
Relatiile de piata ale intreprinderilor au in vedere atat vanzarea, dar si cumpararea de bunuri materiale si/sau servicii. Daca importanta procesului de vanzare nu poate fi pusa la indoiala, deciziile care au in vedere procesul de aprovizionare sunt adeseori minimalizate ca importanta. Aceasta...
Persistent link: https://www.econbiz.de/10009246642