During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...

In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...

In the functional market economy, due to the intense competition, the service suppliers are forced to consider, as far as utility and the tariff of the services are concerned, the needs, requests and expectations of the consumers. This fact is imposed with necessity because the consumers are...

In mod traditional, standardele internationale din domeniul calitatii, nu favorizau implementarea sistemelor de management al calitatii in intreprinderile de dimensiuni reduse, date fiind dificultatile cu care se confruntau aceste organizatii in realizarea unui numar ridicat de documente, precum...

Standardele din ce in ce mai ridicate si dinamica pietei au determinat universitatile sa-si regandeasca strategiile, pentru a ramane competitive. Studentii au ajuns in postura de a alege institutiile in functie de preferinte. In aceste conditii, opinia studentilor este fundamentala pentru...