During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...

The term "electronic banking" or "ebanking" covers both computer and telephone banking. Using computer banking, a charity’s computer either dials directly into its bank's computer or gains access to the bank’s computer over the internet. Using telephone banking, the charity controls its bank...

In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...