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Paina, Nicolaie; Pop, Marius D. - 1997

Persistent link: https://www.econbiz.de/10004595145

Intermediaries in Market Economy - Classification and Objectives

Rad, Letitia - In: Theoretical and Applied Economics 5(500) (2006) 5(500), pp. 95-100

Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel...

Persistent link: https://www.econbiz.de/10005154479

The role of merchandising in the management of the sale area

Vasiliu, Cristinel - In: The AMFITEATRU ECONOMIC journal 6 (2004) 16, pp. 61-64

Le merchandising s'est développé avec la méthode de vente en libre service. Le merchandising a pour objectifs d'utiliser au mieux la surface de vente du magasin, de créer des rayons attractifs, de mettre en valeur les produits afin d'obtenir le maximum de vente. Le merchandising a pour but...

Persistent link: https://www.econbiz.de/10005453873

Aspects regarding innovation management in services industry

CURETEANU, Radu; ISAC, Florin; LILE, Adrian - In: Annals - Economy Series 4.II (2010) December, pp. 108-112

Innovation is reshaping the corporate culture of organizations in this present age of competency and service legacy …. Innovation in services is getting recognition from the top executives due to its strategic importance and globalizes competition …, which has escalated the demand of better change and adoption of best practices through change in processes. Innovation has …

Persistent link: https://www.econbiz.de/10008837560