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Valorile culturale şi morale - determinanţi ai satisfacţiei în consumul turistic
Ţigu, Gabriela; Ţuclea, Claudia Elena - In: Amfiteatru economic : an economic and business research … 10 (2008) 23, pp. 30-35
Persistent link: https://www.econbiz.de/10008648509
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Ordinea şi responsabilitatea componenete ale eficienţei economiei naţionale
1982
Persistent link: https://www.econbiz.de/10003192478
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De la teoria relativităţii la relativizarea teoriei: moştenirea neoclasică
Cosmin, Marinescu - In: Revista OEconomica (2007) 02
The ideas have a fundamental importance for world’s destiny.
Persistent link: https://www.econbiz.de/10008464223
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Ethical aspects in electronic commerce
Nicodim, Liliana - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 179-182
E-commerce is one of the most growing phenomena of our days. The paper reveals the ethics argument in e-commerce along … with its elements that must be found in web sites. Ethics becomes more and more important in commercial transactions next …
Persistent link: https://www.econbiz.de/10005797625
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Rolul eticii in deciziile de marketing
Vranceanu, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 28-37
Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale...
Persistent link: https://www.econbiz.de/10005812900
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Etica in publicitate: o cercetare asupra perceptiei consumatorilor
Tuica, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 71-79
Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...
Persistent link: https://www.econbiz.de/10009148953