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This work is based on Prospect theory, which was developed by D. Kahneman and A. Tversky in 1979. This is one the most quoted and best-documented point of view in economic psychology. First of all, it replaces, once again, the notion of utility with value. But value is defined in terms of gains...
Persistent link: https://www.econbiz.de/10005154578
During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...
Persistent link: https://www.econbiz.de/10005812892
In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...
Persistent link: https://www.econbiz.de/10005453914
Persistent link: https://www.econbiz.de/10013179190
scale while important decisions regarding investments in financial asset are taken under uncertainty conditions. Thus, the … paper emphasizes the debate of the source, the nature and the dimension of this uncertainty, present in all phases where … both fundamental and technical analysis, gives to the concept of reducing uncertainty an objective character. But still …
Persistent link: https://www.econbiz.de/10005154581
experimentaly based, contributes to diminushing the uncertainty degree that influences decision making process. As a conclusion, in …
Persistent link: https://www.econbiz.de/10009416529
Uncertainty is given because we don’t know the nature state event. The company can only estimate the demand of … pay all the damages. Because of the adverse selection, the insurer meets uncertainty in every day life. It is well known …
Persistent link: https://www.econbiz.de/10009416751