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factors which shape a culture and thereby differentiate the cultures all over the world. Thus, the most known and used model … tries to emphasize the main components of the Romanian culture. We used our own questionnaire in order to detect how the … Romanian culture is positioned on the bases of the Geert Hofstede's cultural dimensions. We have found a very high level of …
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During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...
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