NEAMTU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 1 (2010) April, pp. 39-48
The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...