Narrow search
Showing 1 - 10 of 393
Cover Image
Роль Брендов Футбольных Клубов и Их Сопутствующих Товаров и Услуг (Role of the Football Clubs’ Brands and Their Complementary Goods and Services)...
Sosnovskikh, Sergey - 2018
Russian Abstract: В статье проводится обзор литературы, дан анализ мнений исследователей по проблемам формирования бренда футбольного клуба, возможностей и...
Persistent link: https://www.econbiz.de/10012913286
Cover Image
Virtual market meat
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010)
Lack of activity of the Russian wholesale and manufacturing companies operating in the market of meat food products results in a loss of profit on new market segments. The article discusses the prospects «Business to Business» on the Internet for these companies. The results show the...
Persistent link: https://www.econbiz.de/10008547469
Cover Image
Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) .
Suleymanova, Elena - In: Annals of marketing-mba 2 (2010)
The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
Persistent link: https://www.econbiz.de/10008499719
Cover Image
Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5...
Golubnik, Andrew - In: Annals of marketing-mba 2 (2010)
Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.
Persistent link: https://www.econbiz.de/10008499721
Cover Image
Интернет-реклама как инструмент продвижения брендов российских букмекерских компаний (Online Advertising as a Tool for Promoting Brands of Russian Betting Companies)...
Nikitina, Elena - 2020
Russian Abstract: В данной статье автор обращается к рассмотрению особенностей продвижения брендов российских букмекерских компаний в виртуальной среде с...
Persistent link: https://www.econbiz.de/10012836267
Cover Image
Общая ситуация на российском рынке печатных СМИ : тенденции и перспективы развития (The Overall Situation in the Russian Media Market: Trends and Prospects)...
Petrunina, Anastasia - 2015
Russian Abstract: Статья о причинах, закономерностях, тенденциях и факторах развития рынка печатных СМИ в Российской Федерации. Авторы анализируют инвестиционные...
Persistent link: https://www.econbiz.de/10013023030
Cover Image
Modeling a response function to frequency of advertising
Lutoshkin, Igor - In: Applied Econometrics 19 (2010) 3, pp. 101-111
In this paper we study the impact of the frequency of advertising on the product sales We introduce response function and postulate its properties Parametric classes of functions which can serve as response functions are suggested We use real data on advertising impact to estimate response...
Persistent link: https://www.econbiz.de/10009018555
Cover Image
Особености маркетинга в некоммерческом секторе (Marketing Specifity in the Non-Profit Sector)
Kraleva, Vanya - 2017
English Abstract: More than four decades after the rise of the idea of broadening the concept of marketing to the non … possibilities for application of the marketing concept in the non-profit sector. The sector-specific problems are derived by … difficulties faced by civil society organizations. It argues, that the application of the marketing concept requires careful …
Persistent link: https://www.econbiz.de/10012963213
Cover Image
Маркетинговое сопровождение социальных проектов на рынке услуг физической культуры и спорта (Marketing Support of Social Projects in the Market of Physical Education and Sports)...
Chernobaeva, Gul'nara - 2019
economic entities to search for new marketing solutions. The article considers the possibility of marketing use of the initial … social significance of services, sold by commercial enterprises in this market. Development of technology for marketing … companies. The aim of the study is to determine the importance of marketing support of social projects in the market of physical …
Persistent link: https://www.econbiz.de/10012895561
Cover Image
Революция сетевой экономики : розничная торговля (Revolution of the Network Economy: Retail)
Kaluzhsky, Mikhail - 2015
Russian Abstract: В статье рассмотрены закономерности и тенденции трансформации розничной торговли в условиях сетевой экономики. Благодаря сетевым технологиям...
Persistent link: https://www.econbiz.de/10013011477