Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) .
The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
Year of publication: |
2010
|
---|---|
Authors: | Suleymanova, Elena |
Published in: |
Annals of marketing-mba. - Department of Marketing. - Vol. 2.2010
|
Publisher: |
Department of Marketing |
Subject: | price of indifference | marketing | tourism | Spain | Tenerife | pricing | IDP | consume index | consume parameter |
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