Narrow search
Showing 1 - 10 of 164
Cover Image
Virtual market meat
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010)
Lack of activity of the Russian wholesale and manufacturing companies operating in the market of meat food products results in a loss of profit on new market segments. The article discusses the prospects «Business to Business» on the Internet for these companies. The results show the...
Persistent link: https://www.econbiz.de/10008547469
Cover Image
Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) .
Suleymanova, Elena - In: Annals of marketing-mba 2 (2010)
The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
Persistent link: https://www.econbiz.de/10008499719
Cover Image
Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5...
Golubnik, Andrew - In: Annals of marketing-mba 2 (2010)
Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.
Persistent link: https://www.econbiz.de/10008499721
Cover Image
Дропшиппинг – альтернативная инфраструктура сбыта и продвижения (Dropshipping - Alternative Infrastructure of Sales and Promotion)...
Kaluzhsky, Mikhail - 2015
English Abstract: An article about the transformation of the theory and practice of marketing in terms of e …-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual … environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods …
Persistent link: https://www.econbiz.de/10013022957
Cover Image
Перспективные формы продвижения товаров в условиях мирового экономического кризиса (Prospective Forms of Promotion of Goods in the Global Economic Crisis)...
Kaluzhsky, Mikhail - 2015
English Abstract: An article about the transformation of the forms and methods of marketing in the context of the … globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on … the practice of marketing …
Persistent link: https://www.econbiz.de/10013022994
Cover Image
Мировой экономический кризис и маркетинговая деятельность в России (The Global Economic Crisis and Marketing Activities in Russia)...
Kaluzhsky, Mikhail - 2015
English Abstract: Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author … substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance … of the marketing concept of the distribution …
Persistent link: https://www.econbiz.de/10013022998
Cover Image
Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса (Dropshipping - A Revolutionary Form Movement of Goods in the Global Economic Crisis...
Kaluzhsky, Mikhail - 2015
Russian Abstract: В статье анализируются социально-экономические последствия развития дропшиппинга – новой формы организации продаж, стремительно завоевывающей...
Persistent link: https://www.econbiz.de/10014036265