English Abstract: More than four decades after the rise of the idea of broadening the concept of marketing to the non … possibilities for application of the marketing concept in the non-profit sector. The sector-specific problems are derived by … difficulties faced by civil society organizations. It argues, that the application of the marketing concept requires careful …

economic entities to search for new marketing solutions. The article considers the possibility of marketing use of the initial … social significance of services, sold by commercial enterprises in this market. Development of technology for marketing … companies. The aim of the study is to determine the importance of marketing support of social projects in the market of physical …