In this paper we study the impact of the frequency of advertising on the product sales We introduce response function … real data on advertising impact to estimate response functions and discuss their properties …

the sport and non-sport branded products regarding sponsorship and advertising. The current level of knowledge of the …. At the same time, general estimations of the effectiveness of sponsorship and advertising practices for third …

in a virtual environment using Internet advertising tools. The paper considers and analyzes various advertising tools … provided by the Internet space for promoting the brands of Russian betting companies …