Established in 1988, the Shingo Prize for Operational Excellence recognises organisations in the USA, Mexico and Canada …

effect). This study has practical implications for regulators, corporations and investors, both in the USA and abroad. …

). This paper presents branding insights and findings from a content analysis of ten highly successful toy story brand … heavily on developing a highly distinctive and likable brand personality that clearly narrates strongly supporting brand …

firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …

of CD users. The focus of the model is the brand attitude of the user towards the e-retailer. Critical drivers of … corporate brand attitude are highlighted and shown to be e-interactivity and e-trust. It is suggested that companies striving to …

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …

The conscious creation and marketing of a destination brand and image is a feature of the present age. Brands can … destination brand can be measured and defined by the expectations of the tourists. This study measured the SANParks brand by … focusing on the current Kudu logo. It was the first time such a brand measure was done on any of the South African National …

marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one … interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It … create and enhance their corporate brand. Corporations must define their corporate personality, build recognition …

messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company … applied branding strategies as related to the Aaker Brand Identity Planning Model and three research objectives. Results …

decision as to which petroleum products to buy: the established petroleum retailers have to pay attention to their brand …