area and food companies have, therefore, devoted more attention to it. The paper uses case a study of the brand Perutnina … Ptuj to illustrate the importance of action elements in repositioning a brand in competitive markets. The example is … illustrated by using a research model of strategic repositioning of a brand. The results of the analysis of competitors, the …

origin of the product, marketing mix elements, and the perceived brand name value. Emphasis is placed on establishing how the … product has at least such a statistically significant influence on the perceived brand name value as the selected marketing …The article investigates the importance of perceived brand name value from an external point of view of perception of …

continue to take place. Knowledge of modern, advanced management skills, which need to emphasize primarily marketing and …