Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

In this paper the influence of organizational culture and knowledge management for the success of new financial services development is discussed. We represent the innovation model for efficient financial services development, in which the development process and supported factors are included....

Monografija opisuje nastanek in naravo organizacijske kulture ter organizacijske klime in poda oceno organizacijske kulture ter organizacijske klime z namenom boljšega razumevanja podjetja ali druge organizacije ter njene uspešnosti