Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)
Year of publication: |
2014
|
---|---|
Authors: | Terglav, Katja |
Other Persons: | Kase, Robert (contributor) ; Konecnik Ruzzier, Maja (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (22 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | Slovenian |
Notes: | In: Economic and Business Review, 2013, 15(2), 97-118 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 12, 2013 erstellt |
Classification: | M31 - Marketing ; M12 - Personnel Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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