Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

The rise and decline of nations throughout history continuously puzzles economists. Experience shows that successful economic performance is a very complex process, the scope of which goes well beyond the simplified neoclassical approach to growth. Business environment is a key determinant of...