Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

An increasingly open international environment is a great challenge for enterprises and at the same time brings not only many opportunities, but also much jeopardy. Traditional business practice does not comply with quickly changing customers’ demands, and has the target of maximizing the...