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Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)...
Terglav, Katja - 2014
commitment and brand loyalty. Focus group research offers following propositions. Employees, who identify with brand values and …
Persistent link: https://www.econbiz.de/10013061843
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Podjetniška aktivnost, aspiracije i odnos do podjetništva
Rebernik, Miroslav; Tominc, Polona; Crnogaj, Katja - 2011
Persistent link: https://www.econbiz.de/10009247561