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Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)...
Terglav, Katja
-
2014
Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...
Persistent link: https://www.econbiz.de/10013061843
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Tržni vidiki konkurenčnih sposobnosti podjetij v Sloveniji
Snoj, Boris
;
Gabrijan, Vladimir
;
Mumel, Damijan
;
Pisnik …
-
2004
Persistent link: https://www.econbiz.de/10002556065
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Challenges of Globalisation in the World Pharmaceutical Industry
Kesic, Dragan
- In:
Management
2
(
2007
)
2
,
pp. 151-166
continue to take place. Knowledge of modern, advanced management skills, which need to emphasize primarily
marketing
and …
Persistent link: https://www.econbiz.de/10005435886
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