Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

The article presents the results of an empirical research into some aspects of links between leadership and mobbing. On the basis of findings in the literature and our own experience, our empirical research - conducted on 184 employees in Slovenian companies - studies the connection between the...