Marketers are under a thorough examination of the higher management to empirically prove the benefits of various investments into marketing activities. The effects of allocating resources to increase brand variables is commonly measured by determining the value of a brand or a brand equity....

Supply chain management knowledge has been dramatically growing in the past few years. The traditional concept of management with the aim to maximize profits and minimize cost of a company’s functions, is being replaced by the concept of supply chain management (SCM). The principal idea of a...

The 9th scientific conference titled Globalisation of Culture, which was organised by the Political Science Research Centre (PSRC) from Zagreb, was held in the middle of October 2008 at the University of Dubrovnik. 20 selected papers cast light on different aspects of mutual relationships...

The aim of the paper is to present the 19th Central European Conference on Information and Intelligent Systems, CECIIS 2008, which took place between 24th and 26th September in Varazdin and was organised by the Faculty of Organisation and Informatics in Varazdin. The central theme of this...

The article presents the organization of the second My phd International Conference organized in June in Bratislava. The organizer Friedrich Ebert Foundation is a German non-profit organization. During the conference young researchers from various fields dealt with the issue of ‘New Europe’...

There have been written many articles about business performance, regarding the influence of ISO 9000 standards, proving the beneficial effects. However, there has been very little research made on the influence of ISO standards an the entire supply chain management. Standards have been mostly...