Assessing the Financial Value of a Brand Equity by Applying Behavioural Models
Year of publication: |
2007
|
---|---|
Authors: | Bratina, Danijel |
Published in: |
Management. - Fakulteta za Management, ISSN 1854-4223. - Vol. 2.2007, 3, p. 215-230
|
Publisher: |
Fakulteta za Management |
Subject: | brands | brand equity | brand value | behavioral models | financial models |
Description of contents: | Abstract [fm-kp.si] |
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