Miles & Snow's typology, along with Porter's, are the most popular and contrasted ones. They have been used in multiple researches for the characterization of the competitive and strategic behaviour of companies in different sectors. In this study we aim to describe the competitive profile...

Miles & Snow´s typology, along with Porter´s, are the most popular and contrasted ones. They have been used in multiple researches for the characterization of the competitive and strategic behaviour of companies in different sectors. In this study we aim to describe the competitive profile...