¿Es importante la creatividad en el desarrollo de nuevos productos?
María Moreno-Moya; José Luis Munuera-Alemán
| Alternative title: | Is creativity important in new product development? |
|---|---|
| Year of publication: |
2014
|
| Authors: | Moreno-Moya, María ; Munuera-Alemán, José Luis |
| Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 2467586-6. - Vol. 44.2014, p. 72-87
|
| Subject: | Creativity | Innovation | New product | development | New products performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010486469