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The role of marketing research in new technology ventures
Little, Blair; Cooper, Robert G. - In: Research management 20 (1977) 3, pp. 20-25
Persistent link: https://www.econbiz.de/10002376522
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The product life cycle trap
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 27 (1984) 5, pp. 7-16
Persistent link: https://www.econbiz.de/10001891662