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Problemlösen in High-contact-Dienstleistungen
Otto, Holger - 1999
Persistent link: https://www.econbiz.de/10004028119
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Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM
Shaw, Robert; Reed, David - 1999
Persistent link: https://www.econbiz.de/10004009890
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmour, James H. - 1999
Persistent link: https://www.econbiz.de/10004019644
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One-to-one-Marketing und electronic commerce
Theobald, Axel; Stehle, Robert - 1998
Persistent link: https://www.econbiz.de/10004020073
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Das einzige, was immer noch stört, ist der Kunde : Kundenerfolge statt Verkaufserfolge
Geffroy, Edgar K. (contributor) - 1999
Persistent link: https://www.econbiz.de/10004557468
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Selling the dream : die Kunst, aus Kunden Missionare zu machen
Kawasaki, Guy - 1999
Persistent link: https://www.econbiz.de/10004558210
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 1997
Persistent link: https://www.econbiz.de/10004325469
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Der Verkäufer der Zukunft : vom Drücker zum Beziehungsmanager und Teamplayer
Verweyen, Alexander - 1997
Persistent link: https://www.econbiz.de/10004328245
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Preis-Management im Zeichen des Beziehungs-Marketing
Diller, Hermann - 1997
Persistent link: https://www.econbiz.de/10004335687
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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
Newell, Frederick - 1997
Persistent link: https://www.econbiz.de/10004346103